Published: December 6th, 2012
Photo Credit: Facebook
TIP is perhaps best known for its polling and messaging efforts to improve Israel's image with the public, and the helicopter rides they offer foreign journalists stationed in Israel, so that the size of the country, especially in comparison to its hostile neighbors, is understood.
In what has been a stable yet rapidly-expanding organization, several changes have recently taken place at TIP that surprised the somewhat inbred pro-Israel world.
First, TIP's ubiquitous founder and president left - for good this time - but perhaps far more shocking, the former number two at TIP has joined J Street. Whereas TIP is focused on helping Israel improve its image throughout the world, many consider J Street to be the source of more harm to Israel's image than just about any other organization, and certainly more than any other organization which claims to be pro-Israel.
TIP was founded ten years ago by three women, one of whom became the president and remained in that position until this summer. Jennifer Laszlo Mizrahi was a communications and political consulting strategist as well as a former operative with the Democratic National Committee until she launched TIP. After ten years, TIP grew to an organization with staff of more than 80 and with offices in three different cities - including Jerusalem - and an annual budget of up to $11 million.
The TIP Board came up with a new strategic plan last year, and Laszlo Mizrahi had already decided it was time for her to move on.
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